Words and Ideas for Better Marketing Communications

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AT&T Digital Wireless

AT&T wanted to tell large corporations about the benefits of switching from analog cell phones to their digital PCS phones. Unfortunately, the reasons were non-specific and not very compelling.
We suggested that rather than address the general needs of the overall enterprise, address specific needs of specific areas. And do it in a fun way -- like a spinner!

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Agency: Gordon Bailey & Associates
Art Director: Jeff Kaufman

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