Words and Ideas for Better Marketing Communications

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The Fair Housing Institute, Atlanta, GA
Fair Housing Institute Online — Integrated Campaign

Two nationally respected attorneys who specialized in Fair Housing Law for the apartment industry wanted to make their training programs accessible on the Web. They originally sought me out as someone who could write funny skits for the website. As the project evolved, my marketing responsibilities swelled far beyond simple script writing. Along with concepting and writing the entire website, I developed an integrated marketing campaign tied to the theme of  "We Make Learning Legal Stuff Fun!". I even did the Announcer voice over.

Notice the consistent thematic coordination between the sales brochure, the website and the trade show display. That's what integrated marketing is all about.

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Brochure:

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Web site: Click to enlarge

Click to enlarge

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Trade Show Booth:

Kathleen Coughlin, one of the founders, stands in front of the trade show display.

Web site development: media firma
Art direction for brochure and display booth design: Sandy Barth
Photography of principals: Jerry Siegal

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