Words and Ideas for Better Marketing Communications

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Holiday Inn Express
Atlanta, GA

Holiday Inn Express had just retro-fitted all of its rooms in the U.S. with new constant-pressure shower heads. For many road warriors, the lure of a good shower, unaffected by varying water pressure, was reason enough to switch to Holiday Inn Express. Here is a series of concept boards as presented to the client, plus the chosen board, which appeared all over the nation. (If you live in Atlanta, this board was seen for months at I-85 South near the Brookwood Connector and Peachtree Street).

Selected board:

Additional concept boards:

Ad agency: Madean & Assoc., Atlanta
Art Director: Mike Sellers

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