for Better Marketing
CommunicationsISSC/Division of IBM
This series of sales brochures was designed to convince top management at Fortune 1000 corporations to outsource their entire IT operations to IBM. By outsourcing the IT, they could then focus on the more pressing issues facing their companies.
These brochures were written in a "peer to peer" style, as if I were a fellow CEO informally giving my advice on a critical decision. As most CEOs were not that familiar with what IT was doing, I had to bring them up to speed and show them that the "computers and stuff" would actually work better if an expert company had full control of the IT department.
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Designer: Diane Willard
Agency: Cole, Henderson, Drake
