Words and Ideas for Better Marketing Communications

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Mary Black Hospital
Spartanburg, South Carolina

Mary Black Hospital had a problem: no one knew this small hospital had an emergency room that could promptly take care of your minor emergencies.

We developed this print ad as part of an awareness campaign to boost visits to their emergency room.

Emergency room visits subsequently increased by 30%.

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Client: Hill & Knowlton Public Relations
Art Director: Bonnie Rubin
Photographer: Richard Hoflich

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