Words and Ideas for Better Marketing Communications

Piedmont Hospital,
Atlanta, Georgia

“I had successful brain surgery.
There was no knife.
No blood.
No incision.”

Caption: Scott Calhoun, an Atlanta attorney, was treated with the Gamma Knife for an inoperable tumor. One year later, the tumor has almost completely disappeared.

There's a new way to successfully treat many brain tumors and vascular malformations. And it doesn't require open brain surgery. It's called the Gamma Knife.

The Gamma Knife is not a knife at all but 201 beams of sharply focused gamma radiation. Guided by computer and the neurosurgeon, these tiny rays harmlessly penetrate the scalp, skull, and healthy tissue while destroying the cell structure of even inoperable tumors.

Because the Gamma Knife uses painless radiation and a mild local anesthetic, there's no shaved head, no incision, no lengthy recuperation. The entire procedure takes about half a day. The next day most people can resume normal activities — even go to work.

And the Gamma Knife usually costs from 33% to 50% less than the cost of open brain surgery and is covered by most insurance policies.

In the U.S., seven hospitals are licensed for the Gamma Knife. In the Southeast, only one: The Neuroscience Institute at Piedmont Hospital in Atlanta, Georgia.

If you'd like to know more about how the Gamma Knife may help you or a friend, just call Piedmont Hospital's Gamma Knife Center toll-free 1-800-848-7781.

We'll be glad to tell you about the new kind of brain surgery that needs no knife.

David Chesnut | Alpharetta, GA 30075 USA | 678-935-7276 | © 1999/2009, Brainstorm Inc. d/b/a DoWrite