Words and Ideas for Better Marketing Communications

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Piedmont Hospital,
Atlanta, Georgia

For their 90th birthday, we emphasized Piedmont Hospital's ties to Atlanta—both in the beginning and now. Here are two examples from that campaign.

The sepia-toned ad ran on Piedmont's birthday. The “modern” ad ran throughout the year.

Art Directors
Bill Selmon: “August 5”
Karen Mitchell: “Mary Mac's”

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