for Better Marketing
CommunicationsPiedmont Hospital,
Atlanta, GeorgiaAsk any hospital and they'll tell you they have "quality" physicians. Whatever that means.
Piedmont Hospital does have great doctors. But how can you prove that? Rather than try, we threw the quality question back at the reader by subtley asking them, "If you were really sick, would you trust your present doctor to to provide the best care?"
The payoff line was “Aren't you glad you have a Piedmont physician?”
Four magazine ads ran in local and regional publications. Two are shown here.
[Read Text]
Art Director: Crafton Pease
Photographer: Jamie Cook
