Words and Ideas for Better Marketing Communications

The Shepherd Center
Atlanta, Georgia

The Shepherd Spinal Center had earned a national reputation for their spinal injury rehabilitation programs.

As they grew, they discovered that in the course of doing their job well, they were treating more than just spinal injuries. So they decided to drop the word "Spinal" from their name.

Shepherd tapped us to develop the ads and the theme line to announce the new name and logo.

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Art Director: Karen Mitchell

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