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CIBAVision

After the acquisition of a rival company, CIBAVision’s product line covered the entire spectrum of contact lens types. They wanted to make a big splash with the professional B2B market. Their agency called me in to help develop new concepts and strategies. The far-sighted (yes, that was a pun) Jetsons concept that art director Sandy Barth and I created (shown here as a gatefold magazine insert) would memorably introduce the new line-up while allowing for extensions and promotions into their consumer B2C market.

B2B • High Concept • High Awareness • Print Ads

CIBAVision - Outside Cover

CIBAVision - Outside Cover

CIBAvision - First Inside Spread

CIBAvision - First Inside Spread

CIBAVision - Final Gatefold

CIBAVision - Final Gatefold