Based on research showing that one of the most pleasant benefits enjoyed by a hotel guest was a good shower to start the day, Holiday Inn Express retro-fitted many rooms with shower heads that promised a powerful drenching while using less water. We created an outdoor board to catch customers' eyes as they drove from the airport into their destination.
B2C • Outdoor Media • Concept
The final approved board. You may remember seeing this board on the highways and byways all over this great land of ours.
Before the final board was chosen, art director Mike Sellers and I created a number of different concepts for the client. Here are several of them.