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VOYA Financial

Upon breaking away from ING Financial, VOYA had to quickly populate its new website with useful and easy to understand financial content. I was brought in as a contract copywriter to help write the original content.

B2C • Digital • Technical to User-friendly

VOYA IRA Information Page

I wrote this web page to provide some helpful new ways to fund an IRA. 

Financial information can be dry so I wrote it in a light-hearted manner to keep the Reader's interest and attention. Though this is not a "Sales" page, there are several CTAs on the right to encourage the Reader to take some action. 

 

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