David Chesnut, Senior Copywriter
I bring to my copywriting a unique combination of conceptual, strategic, and creative skills. And I know how to apply those skills to both digital content copywriting and traditional media.

Holiday Inn Express

Based on research showing that one of the most pleasant benefits enjoyed by a hotel guest was a good shower to start the day, Holiday Inn Express retro-fitted many rooms with shower heads that promised a powerful drenching while using less water. We created an outdoor board to catch customers' eyes as they drove from the airport into their destination.

B2C • Outdoor Media • Concept