Southland Development

The husband and wife team behind Southland Development, an Atlanta remodeling and construction company, called on me to write the content for their new website. Working closely with the web developer, I wrote copy that told their story differently than their competitors. I also helped them with content strategy and UX to make the site navigation more intuitive for the User.

B2C • Digital • UX • Content Strategy • Small Business

Southland Development website About page

On the About page, crucial decision making information helped differentiate Southland from their competitors, position them as mid- to high-end, and provided credibility-enhancing facts.