David Chesnut, Senior Copywriter
I bring to my copywriting a unique combination of conceptual, strategic, and creative skills. And I know how to apply those skills to both digital content copywriting and traditional media.

SuppliesOnTheFly.com

As onsite copywriter, I developed and wrote a 3-month, end of the year, email-based sales incentive program for the sales supervisors at the huge institutional food supplier, Sysco. (Yes, I can do more than just write copy.)

Suppliesonthefly.com (SOTF) was Sysco’s online source of restaurant supplies – from forks to freezers – and also my employer. SOTF had been running little one-month/one prize “incentive” programs that most of the sales managers ignored.

I developed a 3-month holiday season plan that offered different prizes at different sales levels, including an easy “trial prize” to show how simple it was to sell restaurant equipment. Not unexpectedly, others took the carving knife to the plan and turned it into a one-month program. They can do that, you know. But the selection of prizes and some of the other features remained.

And I got to write all of the materials.

B2B • ECRM • Sales Promotions • Digital • Marketing • Concept

Kickoff for the Email Campaign

In the first email, the copy quickly explains how easy it is for the supervisors to earn some great prizes. All they have to do is motivate their sales people (MAs) to sell to their food service customers using the SuppliesOnTheFly.com print catalog (or go online). 

Hurry, just two weeks to go!

A follow-up email emphasizes the usual create urgency message but also reinforces that if they'll just give it a try (please...) this is easy to do and they can win some nice prizes.

OK guys, last chance. Time to get serious. 

The final email stresses that if the sales supervisor wants to earn any of these swell prizes, now is the time to get their people (MAs) out there selling.